About Us

Alpha Cheer & Dance Company where athletes strive to be "The Best of the Best."

Alpha Cheer & Dance was established in the Permian Basin in 1996 and has continued to enrich athletes into adulthood. Alpha has the highest percentage of athletes continue their sport on into college, performing and coaching on teams such as Texas Tech, Ole Miss, University of Texas, Houston Baptist University, Baylor, Texas Christian University and Texas State just to name a few. Alpha Cheer and Dance is the home of the 2009 International Open Hip Hop World Champion title and holds over 235+ National Championship titles.  Even though our gym has collected more trophies, banners, and jackets than we can count, we are most proud of our athletes and the successful individuals they have become from being a part of the Alpha Cheer & Dance family.

At Alpha, our philosophy is to provide an environment to develop the importance of self-motivation, self-discipline, teamwork, responsibility and determination. We make it a priority to give every athlete individual attention. Alpha Cheer and Dance strives to provide a family atmosphere that is positive and uplifting.  When you walk into our gym, you become part of our family – athletes, parents and coaches.

Our Mission

  • To Set an Example in Encouraging Growth of Character, Teamwork, & Discipline
  • To Offer a Safe Environment for All Athletes to Develop the Skills Needed for Success
  • To Provide the Best Cheerleading & Dance Instruction in the Permian Basin

One Gym.  One Mission. One Family.

Questions? Contact Us Today!

 We're Here For You!



Mon - Thu
4:30pm - 8:30pm


1600 Idlewilde Dr
Midland, TX 79703

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